Readers are right to expect free books.

Please don’t read this blog title and shoot me! 🙂

Picture of the Week - Live Free!

More and more authors are getting frequent complaints their books are priced too high. Some have even said they are asked why their book isn’t free. In today’s market, people expect free books. That is a simple fact, and I can see why.

The book world is completely oversaturated with free books. As a reader, I could get by with never buying another ebook again if I didn’t want to. I have the BookBub app on my phone. If you haven’t downloaded the free app, I would highly recommend it. I get daily announcements to let me know which books are out there for free. Yay! I love free!

Free books are a great marketing strategy for writers. It’s a proven method for getting readers to try one of your books. Some of them will even come back and purchase a book from us starving writers. Thank goodness! Someone actually bought my book!!!

With that said, free books are also a strategy for struggling authors or new authors to get people to read their books. They aren’t giving the books away for a set time frame as a promotion. The books are simply free. The author does not want any reimbursement at all. What they want is readers to read them. They are desperate to get their name out there.

And guess what? These authors are still struggling even though they are giving the product away! That’s how oversaturated the market has become. Free books should be easy to give away, but sadly, that’s not the case.

Have you noticed all the constant contests out there? All readers have to do to win a free book is leave a comment, but many will not be bothered. That’s too much effort when they can click over on Amazon at any given time and pick from a whole list of free books. Why enter a contest they might not even win?

I’ve seen New York Times/USA Today bestselling authors announce on Facebook they are giving away 30 free copies of their new release. Why? They need reviews, and readers aren’t willing to take the time to leave a review without a little bribery. They are busy folks. I can understand. I bet those authors, though they are very popular and very successful, still have problems getting reviews even giving away their product for free.

So, where does this leave authors? Is it possible to make a living in a market where the value of our product has decreased to free? It seems very few authors make a living in this industry.

I love reading free books as a reader, but as an author, if I can’t sell my product, I can’t pay my bills. The book market is getting super tough, my friends. What are your thoughts? Are readers right to expect free books?

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Published in: on September 23, 2016 at 12:23 pm  Leave a Comment  
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